Skip to content Skip to sidebar Skip to footer

Brave Browser: This company raised $35m in 30 seconds

(Source: Brave Press Releases) The signal: Brave, a privacy-first browser, is intent on disrupting Google’s business model through its unique advertising platform, which profit shares 70% of ad revenue. Unlike conventional ad programs, ad-matching is performed on the user’s device, never exposing people’s data…

Dental SEO: WOM is no longer enough for dentists

(Source: Google Trends) The signal: Terms like "dentist SEO" picked up in volume in 2016, as dentists recognized that traditional patient acquisition (i.e., word of mouth, referrals) just wasn’t cutting it. Tackling the dentistry spaces was a perfect match for marketers, since the…

Exploding growth in girls lacrosse

(Source: National Federation Of State High School Associations) The Signal: Over the past decade, girls’ lacrosse was far and away the country’s fastest-growing high school sport. The sport saw a +54% change in participation from the end of 2009 through last year. Soccer and cross-country…

Electroforming: the next arts & crafts sensation?

Source: Subredditstats) The Signal: One of the fastest-growing groups on Reddit is the subreddit r/electroforming, which has seen a 7x subscriber increase (to nearly 11k subs) over the past month. Electroforming is a metal-forming process that looks like a high school science experiment... (Source: Google Images)…

The $600 massage gun hitting the spot: Theragun

(Source: Ahrefs) The Signal: Over the second half of 2019, a popular massage gun brand (www.theragun.com) saw a marked increase in the number of referring domains. The product is shaped like a futuristic laser blaster and is not cheap ($600). But its oscillating…

WTF are AHA and BHA?

(Source: Google Trends and Keywords Everywhere) The Signal: The skincare sensitive community is getting specific. People are educating themselves on topics, including the differences between AHA and BHA -- alpha hydroxy acid and beta hydroxy acid. If you’re wondering… they’re similar, but AHA is water soluble and works on the skin’s surface,…