Business Trends 2021 Predictions
What do we expect for 2021? Here’s what our analysts had to say…
Ethan: Virtual events will be the “San Francisco” of 2021 as people flock back to in-person ASAP. Innovation in virtual gatherings will stall, as existing tech is “good enough” and lacks raving fans after being tainted by the memory of 2020. The only major exception will be esports (and Trendster Natasha Miller’s variety shows, of course).
Julia: While Bitcoin stole the show in 2020, decentralized finance (DeFi) will dominate in 2021. The road might be bumpy, but the total value locked in DeFi will continue to grow, spurred by the introduction of Ethereum 2.0. As a result, we will see a range of new DeFi innovations and applications (in addition to insurance, lending, stablecoins, prediction markets, and margin trading — which already exist).
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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