Trends in the Trenches: 3 Keys to Launching 8-Figure D2C Brands
If you’re building a D2C brand, Trends member Jim Huffman has some advice on what makes for a “holy grail” product:
- An average order value (AOV) of $100 or more ($150 is ideal)
- Customers re-ordering quarterly or (even better) monthly
- Return rates of 5%-7.5% or less
He would know. He’s spent years working with brands like UrbanDaddy — where he built their ecomm biz to $10m in ~18 months — and Universal Standard, which he’s helped grow to mid-8 figures.
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