Trends in the Trenches: 3 Keys to Launching 8-Figure D2C Brands

If you’re building a D2C brand, Trends member Jim Huffman has some advice on what makes for a “holy grail” product:

  • An average order value (AOV) of $100 or more ($150 is ideal)
  • Customers re-ordering quarterly or (even better) monthly
  • Return rates of 5%-7.5% or less

He would know. He’s spent years working with brands like UrbanDaddy — where he built their ecomm biz to $10m in ~18 months — and Universal Standard, which he’s helped grow to mid-8 figures.