A 5-Part Framework for Building Your Brand Community


Competitors can copy your product. They can even copy your processes. But no one can ever clone the bonds that exist between you and your people, meaning that a strong community is one of the only remaining moats between your company and would-be copycats, especially if those copycats try to win on price.

To use a sports analogy — no fan has ever switched teams just because their rival’s jerseys were on sale.