AMAs with Founders
The most successful people in the world don’t get there alone. We believe strongly in learning from the success and failures of one another. So, every so often we bring in someone that we think has unique insights — whether they founded a huge business or deeply understand a problem that many of us face. We’ll continue to invite inspiring people to share their stories, and give you an opportunity to interact with them directly. We’ll update this page with any future AMAs, and welcome your suggestions of other people we should talk to (email [email protected] with your ideas).
Read if you want learn about building a strong consumer brand without much paid marketing, effectively using omni-channel marketing, and regulatory problems related to the CBD industry.
Read if you want learn about the next evolution of advertising and social media, cofounder relationships, early-stage acquisition, and how to build a cohesive story when raising venture capital.
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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