The nontraditional liquor scene has never been hotter, with spiked seltzers winning the summer and alcohol-infused coffee gaining steam. Like these successful beverages, boozy tea is expected to grow next year and beyond.
What’s next? If you believe that American trends start in New York and migrate elsewhere, then boozy tea may be ready to explode. The spike in search traffic is most pronounced in New York. Owl’s Brew is the foremost brand, but the market is still relatively open.