Brilliant Business Breakdown: Modsy

The Business: Modsy, a virtual interior design company.

How it works: Customers send in photos of a room, fill out a design survey, and Modsy designers create a 3D rendering of the space, staging it with virtual goods based on the client’s design preferences.

Modsy makes money in 2 main ways:

  • They charge $159-$499 per room for basic design consultations, with higher price tiers offering video calls, priority service, and more experienced designers.
  • They make money on affiliate links to the furniture in their designs, allowing clients to order exactly what they see in the picture, with just 1 click.