Bringing Difficult Products to Market: Lessons from Cannabis Brands

Building any company is hard, but it’s especially challenging for those in the so-called vice industries like cannabis, which face extra obstacles in:

  1. Early adoption of products consumers aren’t familiar with.
  2. Winning shelf space in competitive or highly regulated markets.
  3. Scaling distribution without access to traditional channels.

There’s a lot to learn from how they overcome these challenges.