Cashing in on Canvas
First, you need a bot. They go by names like Easycop, SoleSlayer, and RSVP Kingz, and their automated software promises to help you snag the latest/greatest sneakers a few crucial seconds faster than mere humans. Sure, bots aren’t cheap — nor, by the way, are they smiled upon by Nike and Adidas — but what’s a few hundred bucks to a budding sneaker entrepreneur?
The secondary market for limited-release sneakers has blown up in the last few years. Gone are the days when Jordans reigned unchallenged. Now sneakers you’ve probably never heard of (Air Foamposite One Tianjins, anyone?) sell for more than a package trip to the Caymans. An entire industry has sprung up to service the obsession, with apps like GOAT, Stadium Goods, and StockX, the latter of which allows you to chart price fluctuations and pretend your shoe rack is a hedge fund.
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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