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The Rent Everything Industry

As Americans ditch ownership, just ~300 startups exists in the rental goods space 5 Minute Read What you need to know  Americans are becoming more nomadic, with a steady growth in renters since 2006. The biggest companies, Rent-A-Center and Aaron’s, have catered…

What We Know About Shopify’s Top 1k Stores

We analyzed 1,000 Shopify businesses, unlocking the platform’s secrets for success. 2 Minute Read Canadian giant Shopify’s stock has grown tenfold in the last 3 years. The platform powers millions of merchants worldwide, enabling them to sell online with ease. But this is not just a…

Custom Mechanical Keyboard

Custom Mechanical Keyboard Tired of your butterfly keys falling off? Perhaps you can join the 165k people searching for mechanical keyboards each month. It makes no sense, until it does: An entire subculture has been formed –– meetups, kickstarters, and entire conferences –– centering around mechanical…

Tiny Things: Honey, I shrunk everything

A deep dive into the world of tiny things, from tiny homes to miniature cooking sets. 2 Minute Read We started exploring tiny things by sharing a single Signal: miniature cooking sets. We've now gone all-in on the tiny business, and found that it’s not…

Miniature Cooking Set

Miniature Cooking Set Honey, I shrunk the kitchen. A niche trend of miniature cooking has been gaining traction through social media, where people are making entire meals the size of a thumb. YouTubers like Miniature Cusina currently sport 1.5m subscribers, while Instagram accounts…

Vaping Alternatives

Vaping Alternatives Mysterious deaths and illnesses have been tied to vaping the last several weeks in the US, and New York became the first state to ban the sale of flavored e-cigarettes. In India, lawmakers proposed a full-scale ban expected to be…

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