Source: Yahoo Finance 2017 was the year that consumer DNA took off. 2020 might be the year that bubble bursts.  In recent weeks, 2 of the genealogy bigwigs -- Ancestry.com and 23andMe -- announced plans to lay off hundreds of people.  Other genetic…

(Source: Google Trends) The signal: Terms like "dentist SEO" picked up in volume in 2016, as dentists recognized that traditional patient acquisition (i.e., word of mouth, referrals) just wasn’t cutting it. Tackling the dentistry spaces was a perfect match for marketers, since the ROI on…

(Source: Ahrefs) The Signal: Over the second half of 2019, a popular massage gun brand (www.theragun.com) saw a marked increase in the number of referring domains. The product is shaped like a futuristic laser blaster and is not cheap ($600). But its oscillating…

(Source: Google Trends and Keywords Everywhere) The Signal: The skincare sensitive community is getting specific. People are educating themselves on topics, including the differences between AHA and BHA -- alpha hydroxy acid and beta hydroxy acid. If you’re wondering… they’re similar, but AHA is water soluble and works on the skin’s surface,…

Cue the Ned Stark meme: Winter is coming. Light therapy lamps help people who suffer from seasonal affective disorder cope with the symptoms. That’s why search interest increases in winter months. What’s next: Interest in light therapy has been particularly strong as the…

Menstrual Cup Before saying, “Ew, gross,” remember that half the population menstruates. That’s what some business peeps like to call a big ‘ol TAM. Innovators are saying goodbye to the stigma by developing healthier, eco-conscious alternatives to shoving a piece of cotton…

Sheet Mask Scroll through enough Instagrams and you’re bound to find this fixture of K-beauty: a facial mask made of anything from cotton to coconut pulp that acts as a moisturizer. What’s next: With celebrities advocating to use sheet masks once a…