Cold brew office kegs are the future of coffee
What you need to know:
- Cold brew coffee, a $29m industry, is expected to grow to $170m by 2025.
- Grant Gyesky, co-founder of RISE Brewing Co., believes the white space for providing cold brew kegs at offices is “enormous.”
How you can capitalize:
- Build a cold brew business that specializes in office kegs, particularly in underserved areas in the Midwest and Europe.
- Distribute and manage kegs for current and future cold brew coffee companies.
- Concoct a cold brew mashup by combining the popular drink with nutrients, protein or alcohol.
RISE Brewing Co.’s first client, in spring 2015, was a Brooklyn restaurant called Colonie. Co-founders Grant Gyesky and Jarrett McGovern provided a keg for the weekend brunchers the same way a brewery would with craft beer. Their frothy concoction looked similar to a stout, too: Poured into a glass, RISE’s drink foamed at the top.
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