Common Site Features That Are Actually Conversion Killers

Trendster James Sowers is the director of marketing at The Good — an agency focused on conversion rate optimization (CRO).

They’ve increased revenue and conversion rates by as much as 132% and 87% respectively for big name clients like Xerox, The Economist, and SwissGear (Trends members get a discount on their Conversion Growth Assessments via our Deal Directory).

We sat down with James and Natalie Thomas, director of conversion strategy, to find out everything they’ve learned from performing 100s of A/B tests, website audits, and customer interviews.