The Power of Emotional Contrast in Marketing

The average supermarket carries ~47k products, many of which compete against each other for your attention. To survive, great CPG brands must master the art of standing out.

Trendster Jordan Michael Schuster is the founder of Snacktually, a business development agency specializing in the CPG space that’s helped launch $100m+ worth of products in the last 5 years.

His secret to marketing? One word: Contrast.