|Instant noods conjure up the image of late college nights on a budget. “Broth” that’s essentially salty water paired with flash-fried noodles were a recipe for survival, rather than an enjoyable meal.|
People are instead looking for ramen in a less mechanized way, with ingredients you can actually pronounce. Similar to the airplane cocktail kit Signal, there’s one major DTC player in craft ramen, despite 2,400 searches per month.
Mike’s Mighty Good Craft Ramen sells packs of 6 for $16.50 ($2.75 a pop), with the founder starting with the question, “Why doesn’t the ramen in stores taste like the ramen in the best ramen bars?”
What’s next? People love their ramen. Searches for vegan ramen (4,200), organic ramen noodles (1,300), and keto ramen (2,400) are all on the up. And with the rise of craft beer, tacking “craft” onto any product that’s made in a more traditional way gives you a surprising edge.