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Custom Mechanical Keyboard

Custom Mechanical Keyboard

Tired of your butterfly keys falling off? Perhaps you can join the 165k people searching for mechanical keyboards each month.

It makes no sense, until it does: An entire subculture has been formed –– meetupskickstarters, and entire conferences –– centering around mechanical keyboards.

What’s next? Niche down and personalize. Help people find the beauty in something that’s been commercialized and create an experience around it. Think of it like Build-A-Bear. Here’s a great article on pricing niche products, including mechanical keyboards. Ever heard of a Vickrey auction?