Diversifying Revenue: Strategies from 1-800-Flowers.

Valentine’s Day got us thinking about how entire companies are built around certain holidays. But outside of these times, how do holiday-reliant businesses diversify their revenue? 

To find out, we combed through dozens of SEC filings, cross-referenced them with Google search data on several holiday-reliant companies, and gathered lessons from one company — 1-800-Flowers — that has figured out ways to produce strong revenue streams outside of popular flower days. 

Google searches for 1-800-Flowers spike on both Valentine’s Day and Mother’s Day. Searches for Party City crest on Halloween. And many people come calling for Canada Goose around Christmas.