Don’t Just Think, ‘F*cking Do Something’

How a self-described “pixel pusher” took the leap into the world of physical goods.
MAR 21, 2022
by Ethan Brooks
eCommerce environment food and beverage
Don’t Just Think, ‘F*cking Do Something’

Trends member Jessie Hawkins is a self-described “pixel pusher” who (like many of us) spent years thinking about starting a business, but held back, unsure of what steps to take.

Then, in December, she took the leap by applying for our Trends Gives a Buck program and won $2.5k to launch a product in public. 

That experience changed everything.

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Don’t press snooze on this opportunity: sleep supplements

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The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

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