Drive More Sign-Ups with These Surprising Form Design Principles
You know her, you love her. She’s conversion strategy expert Natalie Thomas.
The Trends community went bananas for her tips on common site features that are actually conversion killers and the hierarchy of conversion optimization, so we brought her back to bring you more of those golden conversion nuggets.
This time we’re talking form design: How can you make simple but effective changes to drive responses on sign-up, questionnaire, and checkout forms?
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The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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