Drive More Sign-Ups with These Surprising Form Design Principles

You know her, you love her. She’s conversion strategy expert Natalie Thomas

The Trends community went bananas for her tips on common site features that are actually conversion killers and the hierarchy of conversion optimization, so we brought her back to bring you more of those golden conversion nuggets.

This time we’re talking form design: How can you make simple but effective changes to drive responses on sign-up, questionnaire, and checkout forms?