From New Idea to NYT Coverage: How a Media Pro Bootstraps a New Business

Trends member Lexi Grant has more experience in the content biz than most: 

She was executive VP at The Penny Hoarder, where she helped grow the team from 3 to 100+ and scale the audience to 10s of millions. She also built and sold The Write Life, a website teaching writers how to make it rain.

Her new project, They Got Acquired, is a website, newsletter, and podcast celebrating the often-overlooked world of small to medium-sized business acquisitions (deals ranging from $100k-$50m).