Growing a Podcast? Make Sure You’re Doing These Two Things

Getting your podcast in front of potential listeners (and getting them hooked) is one of the biggest challenges of podcasting.

We asked two hosts from HubSpot’s podcast network to share their top tips for growing your audience.

  1. Market to people who already listen to podcasts. 

Phill Agnew hosts Nudge, the No. 1 marketing podcast in the UK on Apple. His show has 70k listeners and experienced 5x growth over the last year. 

Phill tested loads of marketing avenues for the show and found many disappointing. For example, he spent $5k on TikTok marketing and collected 11k followers, but that only brought in 10 new podcast subscribers. So what was the problem?