Growth vs. Brand: How to Prioritize Your Marketing Goals (and Budget)

One of the hardest decisions early-stage founders and marketing leaders face is how to allocate budget between short-term growth and long-term brand development.

Mayur Gupta knows. 

He’s the chief marketing and strategy officer at the largest news media company in the US (Gannett). He was also CMO at Freshly, the first-ever chief marketing technologist at the $19B Kimberly-Clark corporation, and the global VP of growth and marketing at Spotify (maybe you’ve heard of it?).