How 6 Businesses Managed a Coronavirus Pivot

Last week, we profiled the business impact that coronavirus is having on 6 of our Trends community members. The mini case studies covered the marketing, events, cleaning, beauty, manufacturing, and newsletters industries.

This week, we followed up with 6 more readers across completely different industries to see how their businesses are coping:

  1. Restaurant: Fusian — a fast-casual sushi chain based in Ohio — has pivoted to grocery delivery amidst mandatory restaurant closures.
  2. Furniture: Deskmate — a London-based portable standing desk company — is sourcing new suppliers to meet rising demand for its product as people are forced to WFH. 
  3. Printing: Everest Direct Mail and Marketing — a print shop that offers integrated direct mail marketing services — is trimming operational expenses, shifting future investments, and “collaborating down the line” with suppliers to help weather the storm.
  4. Catering: Topnotch Events — a catering and staffing company based in New York City — has seen business completely dry up and decided to make a hard coronavirus pivot towards a longtime passion: teaching theatre to kids. 
  5. Pets: Pets in the City — a pet care company based in West Los Angeles — is adjusting to social distancing measures by experimenting with virtual dog training and digital content.
  6. Microbrewery: Gloucester Brewing Company — a small-town microbrewery specializing in ales — closed their taproom and switched to crowler and growler fill.
10 Minute Read
* * *

One Restaurateur Has a Pitch: To Stay Afloat, Become a Grocer

The business: Fusian, a fast-casual sushi chain based in Ohio