How The Athletic Grew a Niche Audience to ~1m Subscribers in 4 Years

In 4 years, the sports news website The Athletic has become a guide for modern and legacy media entities, as well as niche-driven subscription businesses in many other markets, both in terms of revenue model and content. 

At a time when newspapers and online news sites were chasing page views, The Athletic introduced a subscription service, believing it provides more sustainable revenues and would allow journalists to focus on quality over quantity.