How Bearable Grew to 300k+ Users (and Profitable) Using Reddit

James Saady runs Bearable, a bootstrapped (and profitable) personal wellness app with 300k+ users.

The idea came in early 2019 when mysterious symptoms (headaches, dizziness, nausea, etc.) forced Saady to leave his job. He needed a way to track his mood, symptoms, and the lifestyle choices that were affecting each.

  • The free version launched in February 2020
  • It grew to 100k+ users in its first 6 months 
  • They added a paywall in September 2020 and currently see ~4%-5% convert from free to paid