How Bearable Grew to 300k+ Users (and Profitable) Using Reddit
James Saady runs Bearable, a bootstrapped (and profitable) personal wellness app with 300k+ users.
The idea came in early 2019 when mysterious symptoms (headaches, dizziness, nausea, etc.) forced Saady to leave his job. He needed a way to track his mood, symptoms, and the lifestyle choices that were affecting each.
- The free version launched in February 2020
- It grew to 100k+ users in its first 6 months
- They added a paywall in September 2020 and currently see ~4%-5% convert from free to paid
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