How Canva Founder Melanie Perkins Discovered the Secret to a Winning Pitch

Once upon a time, in the land down under, a young girl dreamed of taking on giants — and winning.

For Melanie Perkins, the giants were the corporate titans that dominated the graphic design industry. 

Melanie, a university student, found herself frustrated by the design software options available. They were all:

  • Too expensive
  • Ridiculously complex
  • Difficult to learn