Cannabis Business: How Revelry Supply Became a Million-Dollar Brand

Sometimes you just want to keep other people from smelling your stuff. Enter Revelry Supply. Based in Santa Cruz, CA, the lifestyle cannabis business makes odor-absorbing luggage — duffels, backpacks, personal bags, etc. — aimed at cannabis users.

The idea for the company was hatched in 2014, and Revelry Supply started selling luggage in 2015. In its first full year, Revelry Supply made about $700k. Since then, revenues have steadily increased, and the company is on track to make ~$2m this year.

With lawmakers passing cannabis-friendly legislation and plans to diversify further into the cannabis lifestyle market, co-founder Brandon Stewart says Revelry Supply expects major gains in the next few years.