How to Craft LinkedIn Lead Gen That Doesn’t Suck

Most LinkedIn cold outreach is trash (as your inbox can no doubt attest). But 2 Trends members, David Owasi and Mike Moll, drive dozens of high-ticket leads each month using some creative messaging, and a simple 2-part technical stack:

  1. LinkedIn Sales Navigator: Which both use to quickly target prospects.
  2. Automation tools: Like Meet Alfred or Linked Helper to build outreach campaigns.

Let’s take a closer look at both of their strategies…

A sample of Owasi’s automated campaign flow (Source: Facebook)