How To Drive $100k Per Weekend on Sponsored Stages

JAN 16, 2023
by Ethan Brooks
How To Drive $100k Per Weekend on Sponsored Stages

Jordan Schumacher is the co-founder of Thought-Leader. His company shows founders and other subject matter experts how to land speaking gigs and use them to grow their influence, business, and more.

Very cool.

What’s cooler: He actually practices what he preaches. Thought-Leader grew to $4m+ in its first year of business, did $7.5m last year, and is projecting almost 2x that in 2023.

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Don’t press snooze on this opportunity: sleep supplements

The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

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