How to Find Influencers who Bring Fans to Your Brand

AUG 08, 2023
by Susie Ippolito
how to Marketing
How to Find Influencers who Bring Fans to Your Brand

Imagine you had a legion of brand representatives who could sell your product perfectly to thousands — maybe even tens of thousands — of people at once. 

Executed properly, that’s what influencer marketing boils down to. 

Unfortunately, many brands screw up this strategy by expecting the influencer to deliver a quick ROI. 

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The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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