How to Get More Out of Your Limited Time — Introducing the IDEA Framework
If you’re reading this, it means that you have access to an incredible machine: the computer. As Steve Jobs said, your computer is the bicycle of the mind. When you use this bicycle properly, you can achieve far more than you thought was possible.
But if you’re like most people, you’re constantly distracted and spending time on unplanned detours. Despite pedaling hard every day, you always feel like your destination is just around the corner.
This can happen for many reasons. Perhaps you’re pedaling too hard and burning out. Perhaps you’re moving in the wrong direction. Or perhaps you’re trying to ride with a flat tire. We’ll help you identify and work on the challenges you’re facing. We’ll also help you eliminate the noise and the detours.
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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