Step-by-Step: How Ergonofis Established the Sit-Stand Desk Market in Canada

The name Ergonofis represents a hybrid between ergonomics and office. It fits: Co-founder Samuel Finn likes to think his company’s product, an adjustable desk allowing people to stand and sit throughout the day, provides the most efficient way to stay healthy and get through a work day.  

Finn started the company with Kimberley Pontbriand. Four years in, Ergonofis is on pace to make about $2.3m this year and its sales are up about 50% YoY. 

This is how Ergonofis figured out how to design a prototype, build a D2C following, market and grow.

The idea phase