How To Kick Ass at Live Event Marketing

James Skarzynski increased revenue by 77% in four months by scaling his events. Whether you’re at a trade show, farmers market, or pop-up shop, he breaks down how to make your biz stand out.

1. Get out in the aisle — with a good hook.

Don’t stand behind your table waiting for someone to come up. Stand in the walkway and ask people if they’d like to try your wares.