How To Kick Ass at Live Event Marketing

JAN 23, 2023
by Shân Osborn
How To Kick Ass at Live Event Marketing

James Skarzynski increased revenue by 77% in four months by scaling his events. Whether you’re at a trade show, farmers market, or pop-up shop, he breaks down how to make your biz stand out.

1. Get out in the aisle — with a good hook.

Don’t stand behind your table waiting for someone to come up. Stand in the walkway and ask people if they’d like to try your wares.

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Don’t press snooze on this opportunity: sleep supplements

The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

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