How To Leverage HARO, and Other Great PR Hacks

Trends members share their best PR hacks to help you get featured
NOV 14, 2022
by Julia Janks
how to Marketing
How To Leverage HARO, and Other Great PR Hacks

Help a Reporter (HARO) connects reporters, bloggers, and other content creators with industry experts who serve as sources for their writing. 

It’s a win-win: Writers find credible sources, and industry experts get free PR.

Trendster Patrick Kucharson used the service to land his gift idea newsletter a mention in The New York Times’ annual gift guide. 

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Hear from our members:

Gagan Biyani

Co-Founder / Udemy

Few places bring together so many engaged hustlers around new ideas, changes in the markets and product/services recommendations.

Adrian Salamunovic

Founder / Author of "Free PR"

The network is amazing. Where else do you see founders of 9 figure companies helping founders who are just getting started?

Jack Smith

Co-Founder / Vungle

The community is very collaborative and people in there have offered introductions for me, not wanting anything in return.

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Don’t press snooze on this opportunity: sleep supplements

The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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