How To Make Viral TikTok Content

Trendster Jorden Souza has going viral down to a science.

Organic marketing campaigns for her ecommerce store have accumulated more than 30m views. Her TikTok videos consistently get tens of thousands of views, and she has 420k followers.

This video of Jorden shower-testing her lash glue has 67k views. Source: TikTok

Jorden also runs The TikTok Lab, a newsletter where she breaks down viral TikToks, and offers TikTok account management services.