How to Nail Your First Podcast Ad Campaign

Podcast listenership is still on the rise, with nearly 42% of Americans now enjoying the medium. 

Research also suggests audiences are more attentive and responsive to ads on podcasts than ads on TV or radio. 

Source: The Guardian

But podcast advertising is still a new frontier. Dave Hanley, co-founder of podcast ad marketplace AdvertiseCast, told us that nine in 10 new inquiries at his company are from brands that have never done podcast advertising before.