How to Write Ads That Convert

Direct-response copywriting has 1 goal: to get people to act. Ads must grab the attention of the (right) audience, propel them forward, and give them clear ways to take action.

We sat down with Bobby Durben — who wrote hundreds of ads for Hustle clients — to unpack insights on:

  • How to write captivating headlines
  • How smart formatting keeps readers reading
  • How to handle tricky client situations
  • and more…