How Unsplash Grew From 10 Free Photos to 11 Billion Monthly Views


  • Relentless focus is the key to scaling an early-stage startup.
  • Provide a tool that helps creators create and you can have a massive business.
  • Building and launching side projects is an underrated and effective way to grow revenue.

When his company was running low on cash in 2013, Unsplash founder and CEO Mikael Cho and his team set up a basic website that offered 10 free HD photos that anyone could download.

That site — — now receives more downloads than all of the major stock photography companies combined, including Getty, Shutterstock, and Adobe Stock.