Infento: Making life-sized construction kits that last through childhood

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A decade ago, Spencer Rotting was working for a youth organization when an idea sparked: a soap box car race, where the kids make the cars themselves. As the gears started spinning, he and co-founders Sander Letema and Rogier Groen realized a world of potential in multi-functional, reusable parts. Imagine Lego or Meccano, but life-size. That’s Infento.

Instead of buying the hottest new scooter, skateboard, or bicycle, Infento allows parents to purchase a singular modular kit that lasts through their kids’ entire childhood. When kids are ready for a new ride, they just construct a new one. There’s less waste, while kids learn important technical skills.