iOS 15: What Email Marketers Need to Know

Background: In June, Apple shocked the email world, announcing new privacy features in iOS 15 that “stops senders from using invisible pixels to collect information about the user,” and “lets users share unique, random email addresses…[giving] users control of who is able to contact them.” 

While this isn’t the end of the world, it’s crucial for anyone running a newsletter or email marketing to be aware of these changes since they will impact your business. Below are the highlights newsletter operators should know to start planning.

You can find the slides that go with this video here.

What, specifically, is changing?