How the World’s Largest Collectibles Auction Business Makes $800m+/Year from Nostalgia

This report is part of our “Brainstorm Breakdown,” in which we riff off ideas Sam & Shaan have discussed on their “My First Million” brainstorms. Here, we explain how to make money from nostalgia by breaking down the growing business of Heritage Auctions.

This report was based on the February 20, 2020 episode of “My First Million” (53-minute mark).

5 Minute Read
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What is Heritage Auctions? 

Founded in 1976, Dallas-based Heritage Auctions (HA) is the world’s largest collectibles auctioneer. With additional locations in New York, Beverly Hills, San Francisco, Houston, and Geneva, HA is also the world’s 3rd-largest auction business (behind Christie’s and Sotheby’s).