Launch Your Product to a Crowd of 15m People on TikTok 

FEB 28, 2023
by Singdhi Sokpo
eCommerce food and beverage Marketing
Launch Your Product to a Crowd of 15m People on TikTok 

Sold out shortly after launch (Source: Candeeze)

Candeeze is a small husband-and-wife D2C brand that sells freeze-dried candy online. 

They ran a unique launch strategy on TikTok recently, and their most-viewed video got:

  • 12.3k+ comments
  • 9.7k+ shares
  • 2.5m+ likes
  • 21m+ views

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