Lessons From Kickstarter’s Most Successful Company

One of our best features from the early days of Trends was called Obsessions — where our analysts (mostly Sam) would share insights on businesses they were fascinated by and what made them worth building.

We wrote about the lucrative opportunity with virtual private networks (VPNs), which Sam said “checks all the boxes for why new entrants can win,” including:

  • massive margins
  • little upfront costs
  • untrustworthy competition