If You’re Not Thinking of Acquiring a Magazine, You’re Leaving Money on the Table

Trends member Preston Holland is part of a team that recently acquired 95-year-old Flying magazine from Bonnier Publishing with plans to revitalize it.

While print media’s been in decline for years, people like Holland and Flying’s new CEO Craig Fuller see massive potential, and in their first 6 months they’ve:

  • Tripled the size of their editorial team
  • Grown web traffic from 500k to 1m+ page views/mo.
  • Launched unique game-changing revenue streams (more on this below)