Before saying, “Ew, gross,” remember that half the population menstruates. That’s what some business peeps like to call a big ‘ol TAM. Innovators are saying goodbye to the stigma by developing healthier, eco-conscious alternatives to shoving a piece of cotton “up there.”
What’s next? People bold enough to tackle industries with a stigma naturally have less competition. And the people brave enough to ask the question, “Can we do better?” are getting ahead.
Menstrual cups are among the products where women are “taking back” their bodies and launching products designed to serve them.