Ever heard of Allbirds? Native Shoes is another environmentally conscious DTC sneaker brand. Its products are made from 50% recycled knit and are 100% waterproof.
What’s next? Brands are going green in order to drive more carbon-conscious demand (sometimes referred to as “greenwashing”). Amazon has vowed to be carbon neutral by 2040, while Nike has already created a carbon-neutral facility. Others are developing new materials, like duedilatte and qmilch, fabrics made from milk. Meanwhile, carbon-zero products, like the carbon-negative bracelet are made with carbon captured from the air.