Fast fashion is getting even faster. URBN, the company behind Urban Outfitters, Anthropologie, and Free People, recently launched its subscription rental service, Nuuly. The service allows customers to pay $88 a month and get 6 clothing items in return.
Next steps: Combining the beloved subscription-based recurring revenue model, we’ll likely see other top brands hop on the CaaS (Clothing as a Service) bandwagon. Le Tote and Menlo Club already offer similar services.