03 The viral museum
One of the most popular tourist destinations in Tokyo is an empty warehouse covered in black and fitted with moving lights, sensors, and 3D-modeling computers.
It’s the teamLab Borderless digital art museum, one of the fastest-growing museums in the world. And you heard about it here first.
How it works: Rather than standard paintings, the museum features interactive digital exhibits, including a coloring room with visitor-generated digital fish and a space where digital screens respond to your movement.
How fast is it growing? In a year of operation, the museum has seen 3.5m visitors (more than the Van Gogh museum in the Netherlands) and made an estimated $100m.
Context: Not many companies hit $100m in Year 1––or ever. A few years ago, McKinsey analyzed 3,000 fast-growing tech companies. Fewer than 30% ever made it to $100m.
Digital museums are nearly unheard of in the West. Entrepreneurs could team up with digital collaboratives to start similar experiences or bring the same idea to new concepts, such as concerts or education.
Companies could also create tech and sell or license it for similar digital spaces in the US.
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