Operator’s Guide: The Influencer Barbell Strategy, Trend Spotting, and Uber for Delegation

Using this approach has added $300k+ in influencer-driven revenue for Yash’s client brands (Source: Saral)

The $300k Influencer Barbell Strategy

We’re not talkin’ about fitness influencers here. No, Trends member Yash Chavan is weighing in with some advice on how to optimize your influencer strategy. Introducing the barbell…

Rather than focusing on small, medium, or mega-influencers (and potentially wasting your budget), the idea is that you diversify your approach with a mix of:

  • Nano-influencers: People with <20k followers drive small but consistent traffic
  • Whales: People with 1m+ followers, which can help your odds of going viral