Perx Technologies offers a management platform for loyalty programs. Though the company has been around since 2011 and it has received $11m in funding, its referring domains have shot up this year, according to Crunchbase.
What’s next? Rewards and loyalty programs are expanding beyond credit cards and airlines to much smaller businesses.
As these programs increase in prominence, more companies will need assistance with not just managing their programs but providing a loyalty program that is more appealing than others. One survey showed half of all consumers change buying habits based on loyalty programs.